The advancement in information technologies has changed the way of communications between customers and companies. Also revolutionary growth in information technology has increased competition in cyberspace. Now, customers are more smart, active and demanding due to with vast information available on the internet. Moreover their behavior has been changed significantly due to change in information technology. So companies have to rethink of new and alternative ways to promote their products in the stiff competition in online marketing world.
Whether a company is just starting out or has been in business for years online promotion is one of the emerging tools in marketing. Several online promotional tools are used by companies to deliver the promotional message to target customers. Each online promotional tool put in a different way to reach customers and attain communication objectives. In the fiercely competitive world of marketing, the hard truth is that being good isn’t good enough. So to make greater promotional impact businessmen have to maximize online promotion effectiveness. Every businessman has to use optimum mix of various online promotional tools and techniques to enhance the online experience of customers irrespective of type of business.